Hive Web Studio is a part of Hive Group Australia, leveraging and providing specialised services with our other brands.Hive group button
Web Design & Development Services >> Digital Marketing
Just because you have a website, doesn't automatically mean that people will find it. Online communications often operate in a similar way to offline and you certainly wouldn't build a shop in the middle of nowhere and expect people to show up. In order for your website to be found it must be structured properly. At Hive Web Studio, we find the best way to do this is from the ground up, starting with the basics and then moving to more advanced techniques.
It's a well known fact that word of mouth is the best promotion for your business, and Search Engine Optimisation is deployed to simulate real life word of mouth. Search Engine Optimisation is all about getting your website ranked as high as possible in organic (unpaid) search engine results.
Quite simply, no.
Search Engine Optimisation is an ongoing process to improve and maintain rankings within search engines to enhance your brand awareness and generate traffic to your website. Your business is your livelihood, and to make sales you need to be in front of your target market. If your site is not optimised for search engines, you are practically handing your potential clients over to your competition.
If you bring your existing website to us, our Search Engine Optimisation gurus will run reports, analyse the current effectiveness of your website and assess what action is needed. Upon initial setup (for sites that we have not recently created) we will make your site search engine friendly by submitting the site to DMOZ, Google, Yahoo! and Bing, integrating Google Analytics, Google Maps and Google Local Business (where applicable). From this initial setup, we can then carry out maintenance on a monthly basis.
Monthly Search Engine Optimisation maintenance includes planning and adjusting displayed content, code, keywords and meta tag descriptions within the site. Search engines rank sites according to their relevancy and our SEO team is dedicated to improving the effectiveness and relevancy of your website. We also assist with incoming and outgoing link building with reputable industry associations.
Sounds technical and time consuming? Well it is! However, we are statistic nerds - and love to see your stats improve.
Every website and Search Engine Optimisation campaign is unique, however we do live by some simple SEO mantras:
1. We don't ever try to cheat Google, Yahoo! or Bing. Ever.
2. We design for humans - our technical team ensures your visitors can easily access information and that content is high quality and relevant.
3. We stick to your keywords and create unique, accurate page titles and URL's.
4. We write effective descriptions, anchor text and use heading tags appropriately.
5. We optimise images with alt tags and ensure all links have meaning.